AVR Toolkit

The Center for Civic Design has been building the voter response mailer toolkit to help election offices create clearer voter communications. The newest addition is the AVR post-transaction mailer, designed for states that use Secure Automatic Voter Registration (SAVR). When someone visits a government agency to renew a license, apply for benefits, or update an address, their eligibility to vote is verified as part of the transaction. Registration happens in the background. Later, the voter receives a mailer informing them that they’re registered. It’s a chance to decline, and depending on the state, choose a party affiliation, or do nothing at all. The mailer has to do a lot: inform, invite action, and help voters understand their options clearly enough that it feels like good news rather than fine print. Over the years, we’ve partnered with election offices and researchers across the country on AVR design. We’ve tested consent language with Medicaid applicants in Colorado. We’ve seen where the decline option gets buried, where voters misread what’s being asked, and where a moment of confusion becomes a missed registration. Those lessons are built into the AVR post-transaction mailer. The voter response mailer toolkit is a growing collection of customizable templates for voter communications. Cure notices, permanent vote-by-mail mailers, and UOCAVA renewals are already part of the toolkit.

Go To Source