Allegheny Co. to roll out $400K marketing campaign

Allegheny County will spend $400,000 on a marketing campaign to familiarize the county’s 900,000 registered voters about the new voting system, procedures and laws ahead of the 2020 primary and general elections. “This is the largest marketing effort that we’ve ever undertaken,” Kevin Evanto, chief marketing officer for Allegheny County, said during a special meeting of the Allegheny County Board of Elections on Tuesday. “Our goal is to make sure that every registered voter in Allegheny County knows about the new system and has an opportunity to come out, see the new system, use it and ask questions, and be prepared.” Jamie Martines, The Pittsburgh Tribune-Review.

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